Workshop 1: Fully Optimise Your Facebook Page
What a perfect place to start, you will learn how to tweak your Facebook page for greater success and SEO ranking. You will be on your way to positioning yourself as a local business of substance.
This means that you will have built a firm foundation to leverage your Facebook business page for increase in traffic and sales.
Workshop 2: Increase Your Local Profile
Now that your Facebook page is in order, you will establish your authority in your industry through social networking with groups and businesses, including those in the room.
You will come away from the workshop as a new member of groups, and if it is right for your business, you will have created your very own group for you to build a community of engaged customers and prospective customers.
Workshop 3: Communicating on Facebook for Maximum Impact
In this workshop we will work together to find your Facebook voice and put a system in place so that you can communicate effectively with your fans and prospective customers consistently.
You will also come away with the tools to create a social media policy/framework for your team and business
Workshop 4: Creating Facebook Ads for Serious Return on Investment
This is where it gets exciting! With the systems in place, you have created an understanding of your customers and now how to communicate with them through paid advertising.
You will set up ads in the workshop with my support and guidance. Using the latest strategies available, to increase your chances of success and being in front of your competition.
Workshop 5: Continued Ad Creation & Reviewing the Success of Your Facebook Ads
The following workshop, we will continue with exploring Ads Manager.
We will then be analyzing what worked over the past fortnight of ad traffic and setting up an ongoing Facebook marketing campaign based on these results.
You will come away from this workshop with a marketing plan for future Facebook promotions, both paid and unpaid.
Workshop 6: Convert Potential Customers into Paying Clients
The traffic is good, the reach is awesome, now how to convert those Facebook fans into buying customers and raving fans. This is where my customer service skills come in and it is about strengthening your offer and Facebook presence, so all of the training continues to benefit your business.
You will also come away with extra strategies to firm up the back end of your transactions that you have generated from Facebook, so that you see repeat customers and awesome word of mouth.
Value of the Workshops = $2982 ($497 ea)